A brand workshop could be the best move you ever make for your business
The real skill is in facilitating a structured conversation and interpreting the information. But remember, you’ll have to read the room to spot the quiet thinkers among those who seek centre stage. And just because somebody is the boss doesn’t necessarily make them right – but of course, you can’t tell them that.
So, what is a brand workshop?
Well, it could be the best move you ever make for your brand. It’s a time to step back from the coal face and get to grips with your brand essence and the core values that lie behind all that you stand for – with a brand expert to guide you through the process. The outcome should be a voyage of discovery that often identifies the areas where a little help is needed.
But it is also much more than a brainstorming session. It is the time to bring together the organisation’s leaders and thinkers for a collaborative conversation about the brand. It’s about imagining the brand’s future, what it is and what it stands for. You should come away with inspiration about how to position the brand and with deliverable actions to achieve the agreed challenges.
Why not give it a go, you might be surprised at what you discover.
And if you want a little help, then get in touch – we’re ready to take you on the journey!