Blogging can deliver a great ROI

While blogging is usually associated with brand engagement, a timely and well targeted message can create a good return on investment.

In a recent example our client received a raft of enquiries and subsequent sales within days of us blogging the brewers ‘brew for a day’ experience.

For the Wincle Beer Co. This* agency delivers a monthly PR and blogging service and we also generate their marketing strategy and content. For Wincle it’s all about sharing their brand values of ‘eccentric English ales’ and building a following among craft beer drinkers.

In the case of the ‘brew for a day’ blog we asked the simple question: Where can you enjoy good company, have a cooked breakfast, great lunch and plenty to drink while brewing beer the proper way?

We backed up the blog with some great reviews and links to the Trip Advisor website, which added weight to the blog and a credibility.

The best news is that for Wincle this turned out to be their furthest reaching blog to date, they gained regular new followers, and best of all, the 20% upturn in related business that it generated was a great return on investment.